The Brief

Barista Equip Australia, a leading supplier of coffee equipment and official importer of Puqpress Automatic Coffee Tamper, approached us with the goal of redesigning their website to better showcase their extensive range of products and streamline the user experience.

Their previous site, designed in a bento-box style, lacked hierarchy and made it difficult for customers to navigate, particularly given the large number of products available. They sought a more modern site that would simplify the browsing experience and highlight their key offerings, while also expressing the story behind Barista Equip and its journey to becoming one of Australia's top coffee equipment suppliers.

The Design

We took a customer-centric approach to redesigning the Barista Equip Australia website, focusing on creating a clean and intuitive interface that would make it easy for users to find what they're looking for. Clear categories and featured collections were prominently displayed on the homepage, providing a simple yet effective way for customers to browse and explore the product range.

In terms of branding, the client didn't wish for a rebrand as they have a long-standing customer base and didn't want to confuse them with a completely new look. Instead, we utilised Barista Equip's existing brand colors of white, black, and teal more effectively across the site, while also incorporating bold, concise typography for headlines and reducing the amount of text to improve readability. We were also provided photos from a recent showroom photoshoot, which added visual interest and help to sell the lifestyle coffee brand they are going for.

Perhaps the biggest challenge with this redesign was the need to replicate and modernise their many existing pages within the allotted timeframe. The solution was in Shopify's design tools, proving invaluable in speeding up the trial and error process and finding designs that felt right for each page. We created custom-designed pages for many of their products/collections to accurately showcase their unique features and specifications, while maintaining a cohesive design aesthetic throughout the site.

The Outcome

The redesigned Barista Equip Australia website is a testament to the power of effective design in enhancing user experience and showcasing a brand's story. With simplified navigation, clear categories, and featured collections, the new site makes it easier than ever for customers to explore the extensive product range. The stylistic timeline on the about page provides insight into the brand's journey and highlights its achievements.

Despite the large size of the website and the need for custom-designed pages, the task was completed in around 15 hours on Shopify, demonstrating our efficiency and dedication to delivering high-quality results within a tight timeframe. Overall, the client is thrilled with the outcome of the website redesign and the positive impact it has had on their online presence and customer engagement.

Aftercare

Since the completion of the website, Barista Equip have reached out for a number of tasks, most recently designing custom landing pages for their most popular products. This was a huge undertaking, as they a vast catalogue of coffee products from distributors all around the world. I wanted each page to feel distinct to their distributor, but still embody similar elements found throughout the site in order to create continuity across all products.