The Brief

For this client, we designed an eCommerce store on Shopify that showcased their vegan leather boots. This was a new company that wanted a custom-designed site that reflected their eco-friendly values.

The Design

Because this was a start-up company, they only had a small catalogue of products to work with. Not a problem, though, as we were used to helping small businesses get started in the online retail market.

We designed their entire site as a modern showcase for their footwear; highlighting the quality of the boots and their environmentally sustainable approach to justify the high price point.

We also dedicated an entire page to their story, in which we outlined the origins of A Perfect Jane and the charitable organisations they work with. It was important for the client to create a connection with their audience and have their brand be a reflection of their continued effort towards sustainability. We executed this by using a lot of personal photography and written content.

Aftercare

Since then, we have done a number of other tasks for this client, including site updates and email marketing. They have been very satisfied with our work and continue to reach out to us for any additional support for their online store.

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