The Brief

In early 2023, I was approached by BlueClay, a business brand & marketing specialist, and was asked to take over designing social media posts for many of their clients. One of which, was Patrick Dawson Law, a firm specialising in resolution-based services.

The Design

Because this is a respected law firm, each post must embody the essence of the Patrick Dawson Law's brand. To ensure alignment, I received a comprehensive brand guide and access to previous designs for reference and inspiration. Leveraging Canva as their platform of choice, which housed all brand assets, enabled me to swiftly produce graphics of consistent quality.

The initial challenge was creating a design that would be universally appealing across all social media platforms that they work with: Facebook, Instagram and LinkedIn (including stories). In the beginning, I kept things fairly simple and referenced a lot of their previous designs. Once the client was happy with the work however, I began to experiment with larger fonts and colours choices, which has made a significant different to their socials engagement.

In addition to their social media posts, I am also tasked with uploaded the clients monthly blog posts to their Webflow website. This consistents of implementing various essential SEO strategies to help rank high including correct heading formats, alt-tags, meta-descriptions, relevant tags and categorising. I also create one unique infographic per post to help summarise important information, these are then reformatted to fit social media posts and help promote their latest blog.

(examples)

The Outcome

Since taking over Patrick Dawson Law's socials, both Patrick and BlueClay have been happy with the designs and commented on their increased engagement across all platforms. I schedule time each month to monitor their accounts performance using analytical tools such as Google Analytics and Facebook Insights. All signs have pointed to consistently monthly growth since taking over.

They have also reached out to collaborate on additional projects, including a full presentation in March 2023.