The Brief

Around April 2024, Moses & Sons became the latest client under BlueClay, a business brand & marketing specialist. It was around June 2024 that I was asked to support their social media accounts and help bolster their new online presence with quality designs and graphics. The goal was to handle their socials in the beginning and create a set of unique designs ,averaging about 3 posts and 1 story per week. Once they had a lot to work with, they would slowly transition to handling their social media again in an aid to keep their brand consistent with the designs initial created.

The Design

With the rebrand came a complete shift in focus on the brands messaging. They wanted to cement themselves as an industry leader, providing insightful tips on how farmers in the area and beyond manage their livestock, as well as selling their main product of being a sheep wool broker. New fonts and colours and were carefully chosen, as well as a redesign of their old logo. All of this was presented to myself in a brand guide to follow when designing their posts.

Using Canva, which houses all their brand assets, I ensure consistency and quality in graphics, making them eye-catching and on-brand to capture viewers' attention quickly.

The Outcome

Moses & Sons have been very satisfied with their new brand design and social media posts. It's been some months since the adoption, and their team are now starting to personally design a few of their own posts based on the examples provided. It's important to preface that whilst majority of the new designs are my own, there are an occasional few posts created by their team.