The Brief

About 18 months ago I was approached by BlueClay, a business brand & marketing specialist, and was asked to take over designing social media posts for many of their clients. One of which, was Toomey Family Law, a firm specialising in high-net worth family settlements.

The Design

Every post has to be a reflection of the Toomey Family Law brand. To help keep in line, I was provided an in-depth brand guide, along with a history of previous designs to reference and build upon. They're platform of choice was Canva, which already had all of their brand assets and allowed me to create quick graphics with the same consistent quality.

The challenge with designing for social media is that it's very different from other mediums. Someone scrolling through their phone is likely to see many designs, and will only study for a few seconds before moving on if they feel it's not worth their time. There is a need to create interesting, eye-catching graphics in order to hook the viewer, whilst also keeping things on-brand and professional.

The Outcome

Since taking over the social media designs, both Toomey Family Law and BlueClay have been happy and we continue to work together on numerous projects.