The Brief

The AllSkyn team approached us with the goal of redesigning their website to better showcase their range of medical-grade skincare products. They sought a modern, user-friendly Shopify store that would elevate their brand image and improve the shopping experience for their customers. Their old website lacked concise information and featured pixelated images, so they needed a complete overhaul to reflect their commitment to quality skincare.

The Design

We took a holistic approach to redesigning the AllSkyn website, focusing on creating a clean and visually appealing interface that would highlight their products effectively. Leveraging quality lifestyle images of women, nature, and California, we crafted a modern aesthetic that resonated with their target audience. Their old site featured a lot of stock, pixelated images that did not represent their brand well. To address this issue, we sourced high-resolution images and ensured that all visuals were crisp and professional.

Allskyn are a supplier that focus on quality over quantity. They only have a small catalog of products on offer, meaning it was important to give these the attention they deserve on the homepage.

Organising the small catalog into clear categories such as day and nighttime applications helped streamline the shopping experience for customers. When it came to branding, we opted for a warm color palette of blues and peaches to evoke a sense of natural calmness throughout the site, aligning with AllSkyn's commitment to quality and purity in skincare.

The Outcome

The redesigned AllSkyn website is a testament to the power of effective design in enhancing brand identity and user experience. Each product page was custom-made to showcase the features and benefits of the skincare products, making it easy for customers to understand what they're purchasing. Thanks to Shopify's design tools and our efficient workflow, we completed the project in less than 10 hours.

The client is delighted with the result, noting a significant improvement in website aesthetics and functionality. The new AllSkyn website not only reflects their dedication to providing medical-grade skincare at an affordable price but also enhances their online presence, driving engagement and sales.