The Brief

Barista Equip Australia requested a set of updated graphics to accompany their newly redesigned website, specifically targeting their bundle offer featuring the Puqpress M3 and the Mahlkonig E65S grinder.

The Design

The main challenge with this project was condensing the extensive information from the previous design, which consisted mainly of text and features spread across three pages, into a single stylish and easy-to-read poster. To meet the client's needs, we explored various design options, playing with different backgrounds, gradients, and layouts. Our aim was to create a visually striking poster that effectively communicated the features and benefits of the bundle offer while maintaining simplicity and clarity. We utilised Barista Equip's bold brand colors to tie the graphics into their overall branding and enhance product visibility.

The Outcome

After multiple iterations, we combined the elements we liked the most and presented two distintive designs to the client. They were very happy with both and selected one final design that perfectly encapsulated their brand identity and effectively showcased the bundle offer. The chosen design featured bold colours and clear typography that made the information easily digestible for customers. The subtle use of a barista in the back also aligned seamlessly with Barista Equip's newly redesigned website, creating a cohesive and visually appealing brand experience.