The Brief
Brook House Counselling initially approached my web design agency seeking to establish a professional online presence for her business. Michelle, the counselor, expressed the need for a contemporary, one-page website that effectively communicated her qualifications, services, process, and contact information. All to which I was happy to help with!
During the initial consultation, Michelle conveyed her desire for a website that reflected her holistic approach to counseling. She emphasised the importance of creating a welcoming and calming online environment for potential clients. Our team understood the need for a user-friendly design that would resonate with her target audience. In addition to the website, we proposed a complete rebranding of Brook House Counselling's online persona. This included developing a new logo, selecting a complementary color scheme, and choosing typography that evoked a sense of natural, holistic healing.
The Design
With the project scope defined, I got to work crafting a design that aligned with Michelle's vision. This began with the branding, as it was necessary to establish the look and feel of her business before bringing it to life through web development. Michelle asked for pink to be the primary colour, so I chose beautiful shade of soft pink, equally complimenting with various creams and a striking blue to contrast nicely. The logo was designed around the concept of nature, symbolising growth and renewal. After a few iterations, the client was satisfied with the design of a pair of abstract hands and leaves in the shape of a tree.
Once the brand established, it was time to work on design and development. As this was only going to be a single-page website, the hero section had to be not only inviting, but informative. The client and I felt that it was necessary to list their counseling specialities here to entice potential customers. From there I continued designing a visually appealing layout that highlighted the clients qualifications, services offered, counseling process, and easy-to-find contact information. Incorporating user-friendly navigation and clear call-to-action buttons, I ensured a seamless browsing experience for visitors.
The Outcome
Upon completion of the project, Brook House Counselling was thrilled with the results. The new website captured the essence of Brook House Counselling, providing a tranquil and informative platform for potential clients. She appreciated New Heights Designs dedication in guiding her through the more intricate aspects of website management. With my assistance, Michelle also gained confidence in maintaining and updating her site, empowering her to connect with clients effectively.
Brook House Counselling's web design project exemplifies my commitment to creating tailored solutions that meet my clients' needs. By combining thoughtful design with strategic branding, I helped Michelle transform her online presence and enhance her ability to reach and connect with individuals seeking support. It was a pleasure working with Brook House, and look forward to continuing our partnership as they grow and thrive in their endeavors.
"Harvey was very understanding and extremely patient with me as I am not technically minded. He explained everything in detail. I would definitely recommend him for your designs."
Michelle Barlow
Brook House Counselling
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Brook House Counselling
Brook House Counselling is a private counselling service based in Littleborough, UK.